Books PR Software Review 
YoungUpstarts
OCTOBER 13, 2013
Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. From the Use Cases, the book proposes that a Social CRM methodology could be adopted. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.
Both Sides of the Table
MARCH 30, 2011
You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them. And let’s be clear.
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YoungUpstarts
JULY 25, 2012
The introspective book is Latman’s side of the story as to how and why Microworkz failed. And the book does makes extremely absorbing reading. He’s lost 11 jobs in 12 months, been sued by the attorney general of the state of Washington , and his name and reputation dragged in the mud.
Cracking the Code
JANUARY 16, 2012
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. This trend, described by Rachel Botsman in her book "The Rise of Collaborative Consumption" is growing as people becomes more and more inclined to use things rather than to own things.
mashable.com
OCTOBER 11, 2011
10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. For example, a lot of press releases and pitches that I receive around key holidays try to make the enclosed news sound more relevant due to the upcoming holiday.
YoungUpstarts
OCTOBER 4, 2015
Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.
YoungUpstarts
JULY 3, 2012
jeremys : Learn about the industry of online reviews from Yelp co-founder and CEO Jeremy Stoppelman. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. DuncanWierman : Duncan Wierman, software CEO, shares his insight into creative online marketing.
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