Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

YoungUpstarts

AUGUST 14, 2013

Drawing heavily from Robert Cialdini’s seminal work on influence , the book infuses insights from behavioural psychology with the emerging phenomenon of social shopping. Retention strategies are key here (read more about this in Joseph Jaffe’s book here ); 15. A little negativity sometimes makes it more believable; and.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. If you publish a book, how do you get on the NY Times best seller list? Simply write a great book?

SEM 379

SEM Viral Marketing Widget 379

YoungUpstarts

OCTOBER 4, 2015

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Facebook Timeline: 10 Stunning Designs [PICS]. Facebook’s iPad App Finally Arrives [PICS].

PR 103

PR Startup Social Media Technical Review 103

Steve Blank

AUGUST 24, 2009

Their national technical means of verification made the world a safer place and hastened the end of the Soviet Union and the Cold War.) Is this behavior an outlier or is it the norm in the PR industry? All of us knew who they were, understood how important this site was for our country, and proud of the work we were doing.

Silicon Valley 215

Silicon Valley PR Technical Review RSS 215

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. My first startup was no different.

Sales 316

Sales Technical Review Matching Hiring 316

YoungUpstarts

MARCH 18, 2020

If your company provides tech support utilize it. If major companies send everyone home to work, your favorite tech support guy is going to be extremely busy. Also review your background. With small children prepare now and have a goodie basket of things such as crayons, coloring books, books, etc.

PR 223

PR Technical Review Flash Audio 223

Startup Lessons Learned

APRIL 29, 2013

Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.

Lean 165

Lean Technical Review Startup Software Review 165

The Next Web

JANUARY 27, 2013

Luckily for me, I found some books that enlightened my path. Four books helped me out a lot over the last few years: Four Steps to the Epiphany by Steve Blank, Running Lean by Ash Maurya, The Four Hour Workweek by Timothy Ferris and Rework by Jason Fried & David Heinemeier Hansson. For me, these books were great guides.

Netherlands 159

Netherlands Technical Review Software Review Cofounder 159

Feld Thoughts

MAY 26, 2014

As with most of my vacations, I read about a book a day. Red Bang : I wanted to love this book. From the review it felt like a current day version of Microserfs: A Novel or JPod , two tech culture masterpieces by Douglas Coupland. Dynamite book – I’m glad I put the time in. Books vacation'

Dallas 114

Dallas Technical Review Vertical PR 114

VC Cafe

JANUARY 12, 2022

While Metaverse rose to fame initially due to Facebook’s name change into ‘Meta’ to express their ambition to become a Metaverse company within 5 years (and perhaps deflect some of the negative PR), there are now many large companies, startups and brands working on their metaverse strategy. What is the metaverse?

Technical Review 217

Technical Review Israel Non-Compete IP 217

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Inside the covers of these publications our customers had said that it was the product reviews that most influenced their buying decisions.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

crowdSPRING Blog

JUNE 9, 2010

Book Review: Delivering Happiness by @Zappos CEO Tony Hsieh – [link]. Book Review: Delivering Happiness by @Zappos CEO Tony Hsieh – [link]. Book Review: Delivering Happiness by @Zappos CEO Tony Hsieh – [link]. Connecting Curiosity to Creativity [link]. The Value of Ideas – [link].

Social Media 93

Social Media Small Business Design Software Review 93

ReadWriteStart

APRIL 23, 2021

Spanning from Silicon Valley to Upper Manhattan and everywhere in between, it seems this country is overflowing with tech-optimists. As you know — a techno-optimist is someone who is generally optimistic about the current state of technology and its potential future. Can Tech Destroy Us? Technological Advancements.

Technical Review 148

Technical Review Silicon Valley Social Media Technology 148

crowdSPRING Blog

MAY 17, 2013

Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Martin – Harvard Business Review – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 13, 2010

Inspiration – Beautiful Book Cover Designs – [link]. 3 Internet Tools To Market Your Books Better and Faster – [link]. PR for Startups – [link]. Build a technology company without a tech cofounder – [link]. PR for Startups – [link]. Writer 2.0 bubble – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

APRIL 13, 2010

Inspiration – Beautiful Book Cover Designs – [link]. 3 Internet Tools To Market Your Books Better and Faster – [link]. PR for Startups – [link]. Build a technology company without a tech cofounder – [link]. PR for Startups – [link]. Writer 2.0 bubble – [link].

Social Media 95

Social Media Small Business Design Media 95

YoungUpstarts

OCTOBER 10, 2012

In my book, “ The Hidden Wealth of Customers “, I provide a model for helping you find and cultivate them. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that. So who are your potential high-value Rock Star customers? You have to make it easy for them to do so.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 20, 2011

In my last article, How To Turn Your Life Experience Into A Business , I looked at opportunities to create a business from life experience with Mark “Hammer&# Dixon and his book, Bash for Cash , as the example. Once you have a book, you need to have a successful launch to get the word out there.

Technical Review 107

Technical Review Audience Social Network Australia 107

Steve Blank

JULY 16, 2009

Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. Bring in some outside professionals to review our progress? Was my response to stop development of the games?

Silicon Valley 223

Silicon Valley RSS Video San Diego 223

crowdSPRING Blog

APRIL 21, 2010

Breaking Down And Reviewing Important Blog Design Elements – [link]. Book Review: Rework (a fresh perspective on business by @jasonfried & @dhh of @37signals ) – [link]. 4 reasons why PR firms are taking over social media – [link]. Good read: “Pain Driven Design&# – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JUNE 16, 2010

Book Review: Rework (by @jasonfried & @dhh ) – [link]. Book Review: Rework – [link]. Book Review: Rework (by @jasonfried & @dhh ) – [link]. 20 Amazing Book Cover Designs – [link]. Japanese Tech School Made of Glass – [link]. I hope you enjoy these links!

Social Media 83

Social Media Small Business Design Media 83

crowdSPRING Blog

SEPTEMBER 23, 2011

Sage advice for startups on picking a PR representative – [link]. Giving Due Diligence Calls Their Due – [link]. Giving Due Diligence Calls Their Due – [link]. Exciting Typographic Book Covers – [link]. – [link]. Love seeing all the VC activity in the Chicago area!

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

AUGUST 11, 2021

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience. What do they dislike?

Audience 139

Audience Social Media Email Ruby 139

Steve Blank

MARCH 19, 2009

What reviews did they trust? They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Now we knew what was a make-or-break publication and review and what we could pass on if we didn’t have the time or resources.)

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

crowdSPRING Blog

NOVEMBER 21, 2013

Book Review: Remote by Jason Fried and David Heinemeier Hansson – crowdspring.co/1gYIIgT. Book Review: Remote by Jason Fried and David Heinemeier Hansson – crowdspring.co/1gYIIgT. Wrote a Negative Online Review? Coin (consolidates your credit cards) looks interesting but is transitional tech.

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

MARCH 17, 2010

HOW TO: Set Up a Q&A Website in Minutes – Best Options Reviewed & Compared - [link]. Want to Start a Technology Company in LA? - [link]. Startup Brings Crowdsourcing to Green Smart Grid Tech - [link]. Likely the first “attack ad&# on a rival best-selling book – from @37signals - [link].

Social Media 88

Social Media Small Business Design Media 88

mashable.com

MAY 9, 2011

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

OCTOBER 7, 2014

Every startup will use some kind of software: book keeping, word processing, presentation. Review your operating expenses. DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. Invest in new technology. Ask for a discount.

South Africa 157

South Africa Software Review Green Technical Review 157

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. And so, the concept for a digital PR service was born. And so, the concept for a digital PR service was born. Image source ).

PR 120

PR B2B Lean Audience 120

crowdSPRING Blog

APRIL 28, 2010

Inspiration: Book Cover Archive – [link]. Beautiful Book Cover Designs for 2010 – [link]. 4 Reasons PR Agencies Are Failing in Social Media – [link]. The Most Influential Women in Technology – [link]. Here are some of the links that I’ve liked and shared this past week! We’re all in this together.

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

JUNE 6, 2014

The embedded presentation above is filled with valuable data on the state of the Internet and trends in technology around the world. How to Outsource without the Headache | by Frank Gruber in Tech Cocktail – crowdspring.co/1hyLg7A. The Tech Talent Wars: Homegrown Heroes or Pricey Free Agents?

Social Media 94

Social Media Small Business Design Software Review 94

crowdSPRING Blog

SEPTEMBER 16, 2010

Here’s the free download of Tribal Leadership audio book with foreword by @zappos – [link]. Retro inspiration: Vintage Advertisement Of Modern Technology – [link]. Lessons Learned From StartupBootcamp 2010 – [link]. Why You’re Going to Hire the Wrong Designer – [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

AUGUST 4, 2010

Why An MBA Could Kill Your Chance To Become A Great Tech Entrepreneur – [link]. Interesting perspective on why New York City could never compete in tech – [link]. Why many designers are missing the point of the Guy Kawasaki book cover contest – [link]. Rethinking “F@#$ You Money” – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MARCH 10, 2010

How to Create a Highly Detailed Hi-Tech Power Button – Basix – [link]. Good riddance to books. Looks like @jasonfried & @dhh new book – Rework – has hit a nerve w/ mgmt experts – [link]. Cuevas (Philippines) [interview with a crowdSPRING designer] – [link]. Brilliant – [link].

Social Media 90

Social Media Small Business Design Media 90