Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). You and your brands get perceived as douchebags.

Curation 100

Curation Social Media Viral Startup 100

crowdSPRING Blog

SEPTEMBER 22, 2010

The future of books – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. The Beauty Of Public Signage: Photo Contest Results – [link]. How Google Saved $100 Million By Launching Google Instant – [link]. If superheroes were hipsters – [link].

Social Media 90

Social Media Small Business Design Media 90

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

MAY 9, 2011

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

mashable.com

MAY 28, 2010

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Some of the things you mention I have done.

Naming 94

Naming Technical Review Social Media Startup 94

Gust

SEPTEMBER 13, 2011

The incident involving a woman, “EJ” whose apartment was ransacked by short-term tenants who booked a stay through Airbnb was promptly dubbed “Ransackgate.” Speed of response can be critical when a PR disaster like “Ransackgate” strikes. Consider “deputizing” some of them with limited administrator powers.

Startup 98

Startup Silicon Valley Reputation Community 98

Hearpreneur

DECEMBER 29, 2017

It was late 2006 and I was serving old media as a national editor at an entertainment industry trade publication, plus freelancing for an alt-weekly and writing a book. PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9- I spent weeks listing names, looking up synonyms, filling pages of books with ideas.

Naming 107

Naming Entrepreneur Social Media PR 107

crowdSPRING Blog

OCTOBER 19, 2012

SaaS products aren’t viral – [link]. Seth Godin On Books, Business, Choices and Life | Good LifeProject - [link]. Fatherpreneurship: How to be a Successful Father and Entrepreneur - [link]. Avoid the 50/50 co-founder model – here’s why – [link]. Want to get a job at a startup? Show them WHY.

Social Media 93

Social Media Small Business Design Media 93

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. 7bks.com which is pronounced “ 7 books &# but clearly might not rank for that term unless I mention it on the site in text. Have you researched a PR / launch strategy? Plan a bit of post-launch viral content.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. There are many, many people that I have gained access to because I said, “Hey, I want to interview you and promote your book” as opposed to, “Hey, I just want to talk to you for 20 minutes and pick your brain.”

Portland 74

Portland Audio Technical Review Video 74

Duct Tape Marketing

MARCH 8, 2018

He’s also the author of a book we’re going to talk about today, “10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results.” I think it powers advertising, it powers email, it powers social, it powers PR. He is the CEO and Co-Founder at CoSchedule.

North Dakota 74

North Dakota Email Campaign Video 74

Mike Michalowicz

JANUARY 10, 2013

Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Avoid Making Your Own Mobile Apps. Tactics without strategy is a trend to avoid!

Viral 145

Viral Social Media LLC Mobile 145

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile 190

Mobile Social Media Distribution PR 190

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Most startups however, don’t have the kind of money required to do that. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Austin Startup

FEBRUARY 9, 2019

In totality, these posts are at least as long as most business books. He was our first intern, and credit goes to my good friend Gary Hoover, the founder of Hoovers (now owned by D&B), for introducing us ( Gary’s blog and books are really good, BTW). when we had strength. We paid Jacob in stock only. I’m very happy for him?—?he

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Mike Michalowicz

JANUARY 24, 2018

Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Avoid Making Your Own Mobile Apps. Tactics without strategy is a trend to avoid!

Viral 126

Viral Social Media LLC Mobile 126

Startup Lessons Learned

SEPTEMBER 13, 2010

(This is called “the illusion of cause&# and is discussed at length in the extremely readable book The Invisible Gorilla ). Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

The Startup Magazine

FEBRUARY 18, 2022

Also, the use of a digital asset management tool is not role-specific as different people in your organization can explore the inherent potentials of a DAM tool ranging from your marketers, content creators, technology experts, and PR personnel. This process is synonymous with searching for a pin amidst piles of books and clothes.

Campaign 167

Campaign Software Search Security 167

Rembrandt Communications

APRIL 2, 2019

After all, we’ve all felt that little tinge of sadness, jealously or insecurity when reading posts by others, especially when negative posts go viral and the media covers them a d nauseam. This article was originally published at Little PINK Book. Now, you probably already knew this. But, it doesn’t have to be this way.

Social Media 150

Social Media Media Viral PR 150

crowdSPRING Blog

DECEMBER 26, 2014

The Top 10 Business Books of 2014, by @JTRipton ! Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. Lolita: The Story of a Cover Girl | Book Jacket Design | My Design Shop crowdspring.co/16Gq4rF.

Social Media 101

Social Media Small Business Design Media 101

Duct Tape Marketing

FEBRUARY 13, 2025

Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers. As a keynote director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers.

Audience 72

Audience Framework Differentiation Leadership 72

Up and Running

DECEMBER 14, 2011

Okay, so color me impartial, but the best book out there is still: The Plan-As-You-Go Business Plan by Bplans.com founder, Tim Berry. This book encourages readers to “jump in!” The Influentials: A personal favorite, this book is all about the people who always seem to know about the cool stuff, first.

Entrepreneur 73

Entrepreneur Social Media Viral Public Relations 73

Growthink Blog

JUNE 2, 2011

And because he connected with his target audience (young girls), his videos started going viral. In addition, Scooter started booking Justin on radio shows. Bootstrap, do guerilla marketing and get PR. And then, realizing that he could get serious exposure, he started putting videos of himself on YouTube.

Entrepreneur 111

Entrepreneur Guerilla Canada Atlanta 111

crowdSPRING Blog

JANUARY 29, 2012

Last year she signed a 4-book, $2 million dollar deal with St. Hocking settled down to work and within a year she had written 5 more novels all of which she started selling on Amazon, Barnes and Noble, and other e-book platforms. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Social Media 86

Social Media Distribution Viral New York 86

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Click on the “trending now” tab and you can also see which articles are going viral across the web. Dianne Dixon, Social Media book marketer and author.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. Here’s quick rundown of the various channels to choose from.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MARCH 25, 2015

Some people might take this as a call to creating that great viral cat video, but more than anything it’s a call to do something that’s intentionally attention worthy. 5 Non Spammy Ways To Get a Blogger’s Attention Everyone, from PR firms to individuals with a product to.

Viral 28

Viral Differentiation Reputation Campaign 28

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MARCH 25, 2016

In the book Traction , authors Gabriel Weinberg and Justin Mares identify 19 channels you can use to grow your business. Unconventional PR. Viral Marketing. Existing platform > Viral marketing > Community building. First, let’s take a look at the most popular marketing channels. Search Engine Marketing.

Channel 28

Channel Viral Marketing Acquisition 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 10, 2019

Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Their growth came from users, and they had true virality. Just remember that true virality is really rare. Follow the recommendations from the book Obviously Awesome by April Dunford. What do we do instead?

Conversion 133

Conversion Technical Review Channel Engineer 133

Cracking the Code

JANUARY 16, 2012

This trend, described by Rachel Botsman in her book "The Rise of Collaborative Consumption" is growing as people becomes more and more inclined to use things rather than to own things. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 10/04 - 10/11. (2). Software 2.0:

Software Review 95

Software Review Europe Technical Review Spain 95

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

YoungUpstarts

JANUARY 13, 2013

Written in tongue-in-cheek fashion with unabashed directness, “ The Book of Business Awesome / The Book of Business UnAwesome ” is a unique two-in-one volume by “UnMarketing” consultant Scott Stratten. With refreshing candor, Stratten’s book is laced with numerous case studies. Well, now you can.

Egypt 159

Egypt Social Media PR Viral 159

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review Viral Europe 48

crowdSPRING Blog

NOVEMBER 2, 2012

7 Social Media Mistakes that Can Keep Your Content from Going Viral - [link]. 30 Innovative Book Shelf Designs to Improve Your Home Decor | Best PSD to HTML - [link]. Brands Will Become Media: Here’s How | Logic+Emotion - [link]. Why Agencies Could Win the Talent Fight with Startups | Digiday – [link].

Social Media 93

Social Media Small Business Design Media 93