Startup Professionals Musings
NOVEMBER 14, 2020
I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. A single marketing coordinator can accelerate your efforts by being the coach and mentoring key members of the team on soft marketing.
Both Sides of the Table
JUNE 8, 2010
With all the external presenters, the ones I enjoyed the most were Dan Senor who wrote the book Startup Nation (an examination of the Israeli technology scene). Let me start by telling you that if you haven’t bought the book “ 4 Steps to Epiphany ” (and if you’re involved in a technology startup) do yourself a favor and buy a copy now.
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Startup Professionals Musings
FEBRUARY 1, 2012
Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “ The Social Media Survival Guide ,” on “everything you need to know to grow your business exponentially with social media.” The same messaging rules that apply to classic public relations and branding apply to social media.
Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) All of this is hit upon in your book but reframing and coming back to the concepts via this blog will definitely help with clarifying the ideas and processes behind Lean Startups.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR. Reply Leave a Reply Click here to cancel reply.
Startup Professionals Musings
OCTOBER 4, 2010
Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their new book, “ The Social Media Survival Guide ,” on “everything you need to know to grow your business exponentially with social media.” The same messaging rules that apply to classic public relations and branding apply to social media.
Startup Professionals Musings
AUGUST 4, 2023
I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. A single marketing coordinator can accelerate your efforts by being the coach and mentoring key members of the team on soft marketing.
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