Books Software Developers Software Review 
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. And we did.
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Startup Professionals Musings
JUNE 2, 2021
As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The real challenge is to win massive consumer preference repeatedly. Features, availability, and brand are just the price of entry.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.".
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Because it’s so much easier to poke around code on 8.5
YoungUpstarts
FEBRUARY 3, 2013
They are collective punishment for the misdeeds of an individual” With excerpts like that, you can be sure that “ Rework ” by founders of 37Signals Jason Fried and David Heinemeier Hansson isn’t an ordinary book on entrepreneurship. Perhaps the most radical chapter in the book was the one on hiring.
Startup Lessons Learned
NOVEMBER 12, 2013
On November 14 (that’s this Thursday) at 1p PT, Eric Ries will speak with Kent Beck, a creator of Agile software development, about facilitating the work of engineers and product teams. At a conference I overheard a couple of programmers make a snarky comment about Test-Driven Development. Crazy, huh?
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