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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. And we did.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The real challenge is to win massive consumer preference repeatedly. Features, availability, and brand are just the price of entry.

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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Because it’s so much easier to poke around code on 8.5

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Extended Requests for Startups 2025 list

VC Cafe

AI Agents & Software Personalised AI Agent Development: Create AI agents that can understand user intent, plan actions, and improve through continuous learning, with a focus on specific verticals like travel, healthcare, or finance. The aim is to create a marketplace that fosters smarter apps while ensuring user privacy.

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Eric Ries and Kent Beck Discuss Product Development

Startup Lessons Learned

On November 14 (that’s this Thursday) at 1p PT, Eric Ries will speak with Kent Beck, a creator of Agile software development, about facilitating the work of engineers and product teams. At a conference I overheard a couple of programmers make a snarky comment about Test-Driven Development. Crazy, huh?

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse. years of software development.

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Why The Future Of US High-Tech Is Bright

YoungUpstarts

Take software developers as an example. Coming up with an idea for a new piece of software, developing it, and testing it is expensive. Yet once the software is coded, it can be reproduced millions of times at virtually no cost.