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Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Invention Risk are those where it’s questionable whether the technology can ever be made to work – but if it does customers will beat a path to the company’s door.
Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. Convergent Technologies was one of those OEM suppliers. Their engineers hated us. what Market Type is your startup?
It’s only been a bit over a month since the start of 2025 past year has witnessed seismic shifts in technology, from breakthroughs in generative AI to emerging solutions in climate tech and healthcare.
All of this is hit upon in your book but reframing and coming back to the concepts via this blog will definitely help with clarifying the ideas and processes behind Lean Startups. In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.)
Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Large companies were acquiring technology startups just to get in the game at the same absurd prices.
Filed under: Customer Development , Technology | Tagged: Customer Development , Early Stage Startup , Entrepreneurs , Startups , Steve Blank « SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values Story Behind “The Secret History” Part IV: Library Hours at an Undisclosed Location » 17 Responses Michael F.
My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Our current focus is Actors and Actresses and we are moving into other verticals. I know Jim, Mark, Kurt (see Los Angeles Technology Connector – Kurt Daradics ).
In addition, founders thinking about starting a company can be overwhelmed by choice, as there are so many problems to tackle with technology, but it could be comforting to know that investors are interested in those areas in the first place. Robotics – Generalizing automation, thanks to the convergence of AI software and hardware.
But one thing just occurred to me, it has been 5 years since you last wrote your book. I strongly feel it is important and having this fear can’t be helpful in anyway. In order to alleviate the fears of my colleagues, I plan on showing this entry. How prevalent would you say this process is?
You’re not joining a big company. Startups are the adventure of a lifetime. But make sure it fits who you are. a comment » Yet another brilliant post from Steve Blank, this time about what it takes to found, co-found, or work in a startup at various stages of [.]
I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic. I’ve written a few posts about boards recently as part of a series on the subject. This brought insider knowledge and perspective that frankly John & I lacked.
Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 5:12] Why would someone want to self-publish a book? [7:30] 11:42] What does it take to produce a book? [18:49]
We've also seen extensive use of technology and increased remote working. As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Thanks to Erik Pham, Health Canal ! #2-
Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.) Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public.
One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. Were they vertically integrated ? She literally encourages you to draw things upside down. If so, why?
At some point in my career as I began to formulate thoughts about mission and intent, I started to think about the broader role of marketing in a growing technology company. I feel that I’ve derived as much value from this post as I would from reading 2 or 3 lengthy books on the topic. The Sharp End of the Stick? It became [.]
No internet, no blogs, no books on startups, no entrepreneurship departments in universities, etc. It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.) In 1978 when I joined my first company , information about how to start companies simply didn’t exist.
I didn’t recognize the behavior at the time, but anyone who loves technology and gadgets has at one time or another has bought a technology toy – USB memory sticks, iPod Shuffles, umbrellas with LED lights, alarm clocks that talked, Flip Video Cameras, etc. We accidently had a product with the Novelty Effect.
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
In my book, I zeroed in on VanDerveer’s single-minded focus and relentless pursuit of the skills and knowledge that led to her becoming the fourth most winning women’s basketball coach in NCAA history. It got results — VanDerveer reported that some kids improved their vertical jump eight inches in three months.
One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized.
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) It was my ex boss from Convergent Technologies, “Steve we’ve all just resigned from Convergent and we’re starting a new company.
Acelerar Technologies Daniel expects SharePoint's cloud based solution provider eco-system to develop over the next few years. Anupam Rajey from Lucknow, India, presented Acelerar Technologies , an outsourced accounting services BPO project from India. I asked him to review the TrueCFO project in my Vision India 2020 book.
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
In building ESL Perry made a conscious choice to emulate Hewlett Packard (then considered the “gold standard” of a great technology company.) HP had an ethical culture, entrepreneurial spirit, and deep Stanford engineering department connections. In response the U.S.
We had been attempting to compete by their rules with the same types of technology messages. Up until now all the graphics board companies supplied “technology”, and it was up to the customers to figure out which of these arcane specs was best for their business.
3- Publishing a book. 2019 is a special year because I accomplished one of my life goals which was to publish a book. It took me around 3 months to research and write, I put everything I know into the book. What makes me really proud though is we’ve been 100% bootstrapped for our 3.5 Photo Credit: Paulius Stankevicius.
—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. My office is in the Terman Engineering Building.
It is pity that I can’t get hold of your book because it’s not available in a local bookstore (in the Philippines). Reply steveblank , on March 23, 2009 at 12:11 am Said: Alvin, you can buy the book online at [link] They ship to the Philippines. i have your book, but stopped at the 4th chapter.
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
Then Prashant Singh from Bangalore, India, discussed Statisco Economic Analytics , a risk management technology for managing company balance sheets, interfacing with their ERP systems. I suggested going for larger companies and also to pick some verticals where the value proposition really shines through. Statisco Economic Analytics.
What every investor, and every customer, is looking for is a company where everyone is focused on the same objectives, the same values, and the same customer needs I just saw some real insights on this challenge in a new book, “ Total Alignment: Tools and Tactics for Streamlining Your Organization ,” by Riaz and Linda Khadem.
At Treehouse, we’re trying to make technology education affordable and accessible to everyone on Earth, and doing that means that we’ll be working for a really long time and will likely always have more to do. If you pick one vertical and do it well, other folks will find you. Alan Johnson , Co-founder of Treehouse. Find your niche.
What appears clear to me today is how fundamentally the Internet is changing business processes, and the advent of nifty social media tools and technologies that plug into core business processes like lead nurturing are a powerful force. The next event will be on Tuesday, November 22, 2011, at 8:00 AM (PDT), register to attend here.
Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.
JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. They are free-thinkers and I admire how they viewed the potential in technology and made it happen. Thanks to Paul Krasinski, Epicenter Experience !
Long-term: Influencers across the world with 10K+ followers and across all major verticals (e.g. For example, Marques Brownlee is one of the most prolific technology reviewers. RH: What show are you watching right now/what book are you reading right now? However, there is so much more influencers could sell.
Full length of senior man reading book while relaxing on chair at home 1. These absorbent underwear are designed to last up to eight hours using advanced technology similar to what astronauts wear. Install horizontal and vertical grab bars near the toilet, tub, or shower for maximum safety. Complement of bathroom, kitchen.
MBA or Domain Expert Years later when I was running marketing departments I came up with a heuristic that replicated my own hire: in a technology company it’s usually better to train a domain expert to become a marketer than to train an MBA to become a domain expert. Thanks Steve!
The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. But the same technologies that make life difficult for traditional marketers also offer them unprecedented new opportunities.
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