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How Bill Gates Was A Role Model For New Entrepreneurs

Startup Professionals Musings

That’s real viral marketing. In fact, there are several good books written about Bill Gates and Microsoft. One startup, no matter how smart the people and how well it is funded, can only do so much. You need to convince a thousand partners that they can become winners, if they join you as believers.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. The real secrets of any business domain are not intuitively obvious, nor available in books. Offer free solutions to bring in more customers. Even non-profits need a profitable business model to offset staff and operating costs.

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[Review] Gamification By Design: Implementing Game Mechanics In Web And Mobile Apps

YoungUpstarts

The trouble with a book titled “ Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ” is that most people will assume it’s meant for games – or at the very most, application – designers.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse.

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It’s Morning in Venture Capital

Both Sides of the Table

The video industry will be disrupted just as books, newspapers and music before it. Our societal behavior is now to look up things we want to book or purchase at the point & time of need. Search for a restaurant, book a table, eat in 30 minutes. Search for a restaurant, book a table, eat in 30 minutes. And the future?

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. S = Strategy, the stuff that the book teaches.