ConversionXL

MARCH 13, 2013

Let’s send some paid traffic to the site (metric – CPC from various sources), look at how much of it converts to a lead or a customer (metric – conversion rate) and use that to calculate cost to acquire customer (CPA). Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns.

Metrics 111

Metrics Analytics Aggregator CPA 111

Up and Running

MAY 28, 2015

Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA. I strongly endorse bootstrapping, and I will tell you I speak from experience. How many of those open will click on the link? How many will go to the website?

Lean 60

Lean Business Plan Video Software Review 60

Up and Running

FEBRUARY 9, 2015

Most people who bootstrap their business do it on their personal credit card and if yours are maxed out from the day you start your business you’re going nowhere fast. I actually have a chapter in the new book on how to develop a successful crowdfunding campaign. All right, so what do you need to have in place personally?

Social Media 60

Social Media Small Business Software Review Technical Review 60

Hearpreneur

SEPTEMBER 16, 2015

We were bootstrapping the company’s funding, so we could not afford to hire a firm to help us come up with a company name. Integrate” is part of the company name, but is also meaningful to how the agency works and approaches all client campaigns. #19 – A True Measure. Image Credit: Ron Johnsey. Image Credit: Allie Danziger.

Naming 48

Naming Entrepreneur Haiti Nigeria 48