Startup Lessons Learned

JUNE 5, 2009

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. Even that early, it became clear that 4% was not an achievable goal. June 8, 2009 1:16 AM Colin said.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. You don’t need a CPA. Are we recruiting?

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Software By Rob

JULY 21, 2011

If you’re bootstrapping, use bottom-up.). If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. Hint: if you’re looking for funding, use top-down. If you convert 0.5%

CPA 73

CPA Churn Rate Customer Acquisition 73

Small Business Force

FEBRUARY 21, 2014

This doesn't mean you have to become a CPA or go take a boatload of accounting courses, but, at least, learn to understand what's in a basic income statement and balance sheet and what they mean. So here are the 5 most critical things you should know most about and use to best manage your financial resources: 1.

Finance 37

Finance Management Forecast Entrepreneur 37

Hearpreneur

SEPTEMBER 16, 2015

We were bootstrapping the company’s funding, so we could not afford to hire a firm to help us come up with a company name. After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. #19 – A True Measure. Image Credit: Ron Johnsey. Image Credit: Micah Fraim.

Naming 48

Naming Entrepreneur Haiti Nigeria 48