Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

The Entrepreneurial Mind

MAY 23, 2011

Many entrepreneurs try to bootstrap setting up their books by doing it all themselves, but in. doing so they may fail to consider important issues that a CPA can help. An entrepreneur should involve a CPA in the. the business plan, the CPA may be able identify potential sources of. The CPA can also help.

CPA 77

CPA Entrepreneur LLC Bootstrapping 77

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? Some of the metrics tracked are vanity metrics (like traffic volume etc) but other are more actionable (like conversion rates from top traffic courses or average revenue per customer etc). Where from?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Small Business Force

FEBRUARY 21, 2014

This doesn't mean you have to become a CPA or go take a boatload of accounting courses, but, at least, learn to understand what's in a basic income statement and balance sheet and what they mean. Follow the "gospel of cash flow" and it starts with revenue generation. This is more than just revenue or expense. What are yours?

Finance 37

Finance Management Forecast Entrepreneur 37

Up and Running

MAY 28, 2015

There’s a lot of questions about what do you actually need in terms of information, if you’re going to do your forecasting, and how does one put together a revenue forecast if you’ve never started a business or your business is brand new. You don’t need a CPA. It is a very difficult proposition.

Lean 60

Lean Business Plan Video Software Review 60

Software By Rob

JULY 21, 2011

If you’re bootstrapping, use bottom-up.). If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. If your LTV is $250 per customer this is $500 in future revenue per month.

CPA 73

CPA Churn Rate Customer Acquisition 73