Bootstrapping Distribution Viral 
Startup Professionals Musings
JANUARY 30, 2021
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Infection built-in, not bolt-on.
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Startup Professionals Musings
OCTOBER 9, 2023
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
VC Cafe
MARCH 16, 2025
App Store Fees: For consumer AI applications distributed through mobile app stores, the fees imposed by these platforms can significantly impact profitability and sustainability. That’s ok perhaps for the bootstrapped stage, but will have to change before you can raise the pre-seed round. Gaming founders know this challenge well.
Startup Professionals Musings
FEBRUARY 7, 2015
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
ConversionXL
NOVEMBER 6, 2019
Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Now, the fully bootstrapped company is turning 60% of its demos into paid customers and hitting $2.5 They landed their first customer the following March.
Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. People talk about funding funding funding, bootstrapping, etc.,
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