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I just added more advertising until I combined multiple channels of income and generated some good return that way. He runs that as a passive income stream, so that’s another strategy, especially if you already understand directmarketing and that’s your business. 10,000 US a month is a lot of money in Sao Paulo, Brazil.
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
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