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This is not a new technique, but you may recognize it as the foundation of Customer Discovery and CustomerDevelopment. I''m talking about the power of a happy, reference customer. First, let''s be clear what it means to be a reference customer. Another is to expand geographically in this manner (e.g.
PS1- I run a small software startup in Brazil and just found out about CustomerDevelopment and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). I couldn’t find it anywhere here in Brazil and International shipping takes weeks to get here.
Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) demand creation strategy).
China, Russia, Brazil, India, Indonesia all meet those criteria. Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. Filed under: Business Model versus Business Plan , CustomerDevelopment. Business Model versus Business Plan CustomerDevelopment'
It’s a process that doesn’t exist in large companies with existing customers and markets. I call this process “CustomerDevelopment,” a sibling to “Product Development,” and each and every startup that succeeds recapitulates it, knowingly or not. But it is life and death for a new venture. Looked up for a kindle edition.
I have recently been doing some research on Entrepreneurship in Brazil, while also trying to start my own company. Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of CustomerDevelopment/Lean Startup success and failure.
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