Brazil Government Product Name 
Startup Professionals Musings
APRIL 10, 2011
Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Corporations were encouraged to export from Brazil to generate foreign currency and they were allowed to keep a portion of the foreign currency. Watch your product naming.
Startup Professionals Musings
MARCH 13, 2010
Thus, we did not translate the product and sales remained at an insignificant level. Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Thus, when the government creates restrictions, think out of the box. Watch your product naming.
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