Brazil Internet Product Name 
Startup Professionals Musings
APRIL 10, 2011
Although the Internet gives you pervasive reach, it hasn’t reduced the world to one locale for your business. Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. Proceed with caution.
Startup Professionals Musings
MARCH 13, 2010
With the advent of the Internet, it’s easy to think of the world as one locale for your business. Thus, we did not translate the product and sales remained at an insignificant level. Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad.
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