Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
ConversionXL
AUGUST 5, 2013
It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. Ad copy says “Lowest taxation in EU” – but the landing page talks about tax optimization and Bulgaria. Great stuff. How to maintain strong scent.
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