Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
ConversionXL
AUGUST 5, 2013
Lets review some actual ads and landing pages. 2 Filing by CPA. Ad copy says “Lowest taxation in EU” – but the landing page talks about tax optimization and Bulgaria. So when they type “invoicing app” into Google search, that’s the trigger word in their mind. Trigger words are powerful.
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