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I recently read this anecdote in the press (withholding company name because I actually really love the concept). They had to spend time training our new resources, reviewingcode, refactoring where mistakes were made, attending meetings, etc. As we added more resources we added more strain on his high-calibre core team.
Lets review some actual ads and landing pages. Ad copy says “Lowest taxation in EU” – but the landing page talks about tax optimization and Bulgaria. Landing page has no copy except for the product name. That’s what you should use in your ad copy AND your landing page. Trigger words are powerful.
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