Startups and financial models for SAAS companies
BeyondVC
DECEMBER 10, 2009
In my mind some of these key variables include new bookings, growth of deferred revenue, churn rate, cost of acquiring new customers, and obviously cash. Another area that is quite important is churn rate. So if a SAAS company signed up $1.2mm in bookings for December, it may only recognize $120k each month.
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