VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Up and Running

FEBRUARY 20, 2015

If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. However, there are a number of metrics that every business owner should know, including cash flow, accounts payable, accounts receivable, direct costs, operating margin, net profit, and cash burn rate.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

Up and Running

AUGUST 21, 2014

You need to get to a point in your funnel where you have enough people coming in that you can get to that conversion rate that will get you the sales that you need to drive your business forward. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

OCTOBER 7, 2019

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Activation rate: measures how many visitors are engaging with your website or app. Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

BeyondVC

DECEMBER 10, 2009

In my mind some of these key variables include new bookings, growth of deferred revenue, churn rate, cost of acquiring new customers, and obviously cash. Another area that is quite important is churn rate. So if a SAAS company signed up $1.2mm in bookings for December, it may only recognize $120k each month.

Churn Rate 112

Churn Rate Burn Rate Startup Metrics 112

BeyondVC

DECEMBER 9, 2009

  In my mind some of these key variables include new bookings, growth of deferred revenue, churn rate, cost of acquiring new customers, and obviously cash.    Another area that is quite important is churn rate.    Another area that is quite important is churn rate. 

Churn Rate 78

Churn Rate Burn Rate Startup Metrics 78