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The product didnt convert well enough, the mainstream customers we were driving werent ready for the concept, and the event fed expectations about how successful the product was going to be that turned out to be hyper-inflated. Why do startups synchronize marketing launch and product launch?
The full formula works like this: runway = cash on hand / burnrate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Case Study: Continuousdeployment makes releases n.
Without conscious process design, productdevelopment teams turn lines of code written into momentum in a certain direction. This is why agility is such a prized quality in productdevelopment. As far as I know, there are no products that are immune from the technology life cycle adoption curve.
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