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2023-2024 B2B SaaS Benchmarks

VC Cafe

Benchmark: Serena Capital suggests that B2B SaaS startups should aim for a 10% month-over-month MRR growth rate in the early stages. Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn.

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