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Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burnrate : indicates the company’s negative cash flow or how quickly it’s spending money. Activation rate: measures how many visitors are engaging with your website or app.
Benchmark: Serena Capital suggests that B2B SaaS startups should aim for a 10% month-over-month MRR growth rate in the early stages. Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn.
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