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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Hiring 346
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It Must Be A Marketing Problem

Steve Blank

CEO – “Well, we’ve missed our sales numbers for the last six months.” What does this have to do with missing your sales plan? CEO – “Well our VP of Sales isn’t making the sales plan and he says it’s a marketing problem, and he’s a really senior guy.”. The CEO asks the VP of Sales to join us in the conference room.

Burn Rate 252
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The Great VC Ice Age is Thawing (for now) – Part 1 of 3

Both Sides of the Table

Three reasons: There is a relative valuation between the price a VC pays and their expectations of what it will exit for in an IPO or trade sale. Also, it’s harder to pay a $30 million pre-money value on an unproved company when you see public companies with $100 million in sales trading for less than $20 million.

Burn Rate 263
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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization. Who influences a sale?

Lean 263
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Getting Your Head in the Game for Fund Raising

Both Sides of the Table

You have cash in the bank, a monthly burn rate and a “cash out” date that few in the company truly comprehend. Raising money is a sale and selling requires persistence and follow up. The best sales people never give up and they are politely persistent in finding new ways to get in front of target buyers. Be in Person.

Burn Rate 238
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Failure and Redemption

Steve Blank

90 days later, I found out our games are terrible, no one is buying them, our best engineers started leaving, and with 120 people and a huge burn rate, we’re running out of money and about to crash. This can’t be happening to me. Stage 2: Deny any of it was your fault. Stage 3: Get angry and blame everyone else.

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Making Financial Projections is Not Rocket Science

Startup Professionals Musings

Otherwise, sales, marketing, and operational costs will kill you. Next comes sales volume by channel. Your “burn rate” or net cash flow out is usually the single most important survival parameter to a startup. That should be true even if your customer is really a distributor. This forecast is really their commitment.

Forecast 238