Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. No one wants to sit next to the VP of Sales.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Transformify

AUGUST 27, 2017

Their investors may push them into that direction too, as the high burn rate is often seen as a prerequisite for high growth. It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. The downside?

Hiring 64

Hiring Software Review Burn Rate Startup 64

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Professionals Musings

JUNE 18, 2012

That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Founders now routinely use their home to operate their startup until they are well into the revenue phase.

Cost 255

Cost SEM Burn Rate Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Founders now routinely use their home to operate their startup until they are well into the revenue phase.

Entrepreneur 235

Entrepreneur SEM Burn Rate Social Network 235

Gust

JUNE 10, 2012

That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Sales and marketing costs. No office space rental, no secretary, and no accountant are required.

Cost 139

Cost SEM Burn Rate Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Founders now routinely use their home to operate their startup until they are well into the revenue phase.

SEM 125

SEM Burn Rate Social Network Angel Investor 125