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Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. They are too busy disrupting.
As Ben Rooney of the Wall Street Journal reminded us in a recent article , Skype originated with some engineers in Estonia. The missing link is finding the right channel and investment partner. If you believe in your business, deliver value via accelerating growth and a sound businessmodel – not break even.
The rest can be outsourced to wherever (Estonia – Skype; someone mentioned digg above; you can even send this junk to India and get it with questionable quality). Twitter is an excellent distribution channel for us. (B) Nosake From nothing to losing money every month with no businessmodel in sight.
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