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How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). So that means stuff like thinking about what a businessmodel might be, it does mean customer development. They have 27 business units. It’s the model and the other part that I guess I’m still a fuzzy on.
That is, you need something that will solve a problem for a specific group of people, and it has to be a differentiated idea that is an idea that hasn't been heard before. There are two kinds of authors, I think and, and I think a lot of times they fall into maybe businessmodels or how they think about businessmodels.
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