ConversionXL

FEBRUARY 3, 2022

For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The more you know about your customers and market, the more effectively you can run your business.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

NOVEMBER 12, 2018

Defining the problem you’re trying to solve is an important part of your business plan because it’s the first place where you’ll demonstrate that idea is viable—that you can actually make money with your business model and idea. Share of the Market (SOM) : Your SOM is who you will reach in your first few years of business.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You validated our business model and added huge value to our efforts. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks".

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC).

Software Review 48

Software Review Metrics Revenue Acquisition 48

Startup Lessons Learned

MARCH 21, 2013

Start with metrics in mind To help with this, the book looks at dozens of metrics—such as churn, customer lifetime value, viral coefficient, acquisition cost, uptime, and engagement—and suggests where that metric should be before you can move on to the next stage of your business. to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

David Teten

DECEMBER 3, 2019

Technographics vendors such as Builtwith , Datanyze , HG Data , Stackshare, and Stacklist help CEOs identify the right tech platform on which to build their business; they’re also helpful for investors to due diligence a company’s tech stack choices. Capital has built a free online tool for founders to calculate their cost of capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

JANUARY 24, 2014

Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. Your business model should answer the questions: What do you sell?

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Lightspeed Venture Partners

NOVEMBER 19, 2012

They believed that they could get customer acquisition costs to the $10-12 range, but as Cuban points out, that was just hope, they had no evidence to back this up. All e-commerce businesses should be examined through the lens of customer acquisition cost and lifetime value. The others all passed as well.

Pre-Money Valuation 166

Pre-Money Valuation Alabama Valuation Churn Rate 166

Up and Running

FEBRUARY 12, 2019

Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. Your business model should answer the questions: What do you sell?

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 157

Metrics Analytics Lean Churn Rate 157

Up and Running

JUNE 19, 2014

Subscription services are popular because it often costs less, in the short run, to start using a service. For a fraction of the cost of buying a treadmill, I can use an entire gym. And, it’s no wonder that businesses are trying to come up with new and innovative subscription business models that they can offer to their customers.

Forecast 92

Forecast Sales Churn Rate Revenue 92

ReadWriteStart

MARCH 3, 2021

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. For example, if the cost per click (CPC) is $0.50

Early Stage 125

Early Stage PPC Retention Churn Rate 125

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I don’t have any formal business training and I actually think it’s served me well. I have a proposal written up including full cost and revenue projections. No investor cares about a business plan.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2019

The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. Depending on your business model, it can be tricky to define.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Venture Chronicles

DECEMBER 15, 2011

If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. This is an interesting discussion and the body of work that can be studied is relatively small and fluid given the immaturity of freemium as a business model.

Churn Rate 57

Churn Rate .Net Business Model B2C 57

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. These entrepreneurs soon find out it is not.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Seeing Both Sides

JULY 21, 2014

But many years later, I began to appreciate that one of our core flaws was our business model. But the downside to our business model was that we did not have hardly any recurring revenue. . Recurring revenue business models are not a little bit better than non-recurring models. million to $22.5

Revenue 54

Revenue Valuation Churn Rate Portfolio 54

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

OCTOBER 30, 2019

The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate. Depending on your business model, it can be tricky to define.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of my CEOs pointed out to me at a board meeting last week: “Our average customer acquisition cost (CAC) is irrelevant for the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Up and Running

MARCH 11, 2015

This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. You want to make sure that you understand, does it cost $10 to get a customer? If you’re a physical brick and mortar store, what does it cost to get someone in the door? This is what we track.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133