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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. So with everything else being equal (MRR, churn rate, etc), you’ll achieve faster CAC payback and more LTV.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Building Product 2. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Would it be a good idea clubbing all the other products / services under 1 venture, because some of them are totally unrelated. I just didn’t stop.

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14 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business?

Hearpreneur

Often entrepreneurs and business owners create their daily, weekly, quartely or yearly goals around their business. It could be more revenue, hiring clients or launching a new product or service, where setting goals presents a fresh opportunity to achieve different objectives. 4- Reduce churn rate by half.