Visualizing the Interactions Between CAC, Churn and LTV
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 11, 2014
There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. So with everything else being equal (MRR, churn rate, etc), you’ll achieve faster CAC payback and more LTV.
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