ReadWriteStart

MARCH 3, 2021

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. The Prioritization of Customer Retention. Boost Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. Now our biz model is lighter, more flexible. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. How to master CRO for SaaS.

Retention 48

Retention Metrics Churn Rate Acquisition 48

crowdSPRING Blog

APRIL 5, 2018

In fact, businesses expect to lose customers. There’s even a term for measuring that loss – churn rate. And, for obvious reasons, your business should aim to minimize the number of customers who disengage. The old saying goes, “It’s not personal, it’s just business.”

Small Business 66

Small Business Customer Churn Rate Design 66

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Calculating Your Customer Retention Rate. and ITEM Group all “found” similar data.

Customer 133

Customer Churn Rate Retention Acquisition 133

Up and Running

MARCH 11, 2015

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. This is what we track.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60