Stitch Fix: Reinventing Retail Through Personalization
abovethecrowd.com
OCTOBER 17, 2013
The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore.
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