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Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “businessmodel&# for startups, in favor of something I call “business ecology.&# Constructing a working businessmodel is a form of ecosystem design.
One way to conceive of our goal in an early-stage venture is to incrementally “fill in the blanks&# for the businessmodel that we think will one day power our startup. For example, say that your businessmodel calls for a 4% conversion rate – as ours did initially at IMVU.
Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your businessmodel. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of businessmodel determines which of these metric areas you want to focus on. Choose one.
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