The Performance Appraisal - Startups and angels: Along the way to.
Tim Keane
JANUARY 11, 2013
. Sales goals have to involve first hand knowledge of the possible (how often people will buy, how much, what the demand is, why, etc.) coupled with an ongoing creativity about solving customer problems to win the order. It's at the very least a conversation starter. (See "The Challenger Sale.")
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