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Businessmodel: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. Later they became big business in Financial services lead-gen.
There is an inherent conflict in a consultant’s businessmodel and the needs of a startup. With each change in staffing, I was forced to reacquaint the latest Junior Lawyer with our business, re-explain the current legal issues we were in the midst of addressing, etc. John is a CPA and holds an M.B.A.
I had a conversation with this CPA recently who’s probably in his late 50s and I’ve mentioned QuickBooks for example, he was talking about QuickBooks. It’s just raise them basically so that they can stand on their own and then watch them flourish. That’s my dream. Levi: That’s an interesting question.
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