Business Model Customer Development Fractional VPE 
Steve Blank
JUNE 25, 2009
The Consultative Sale Our sales guy then quietly asked if there was any way we could help them. The VP of Engineering says, “well we don’t have the resources or time, and as long as you know we could build better computers then you guys, why don’t you tell us the details about your computers.” Help them?!!
Startup Lessons Learned
SEPTEMBER 30, 2008
So I initially gravitated to the CTO title, and not VP of Engineering. I feel reminded of one of Jerry Weinberg's laws of consulting: Regardless of what it might look like at first, it's always a people problem. However, they insisted on using a platform that totally contradicted their business model.
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