Remove Business Model Remove Customer Development Remove Guinea
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? What if I was wrong?

Lean 307
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Start using some of those customers as guinea pigs for a self-serve version of the product.

Customer 167