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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. But customers didn’t agree.

Japan 306
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The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

They launched an incubator for the top scientists and engineers in the U.S. 63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. We want to make a bet that your Lean Launchpad class can apply the scientific method to market-opportunity identification.

Incubator 311
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. And what the market needed would, of course, be exactly what we had envisioned.

Lean 323
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Lead and Disrupt

Steve Blank

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. Why are some companies able to reinvent themselves while others, once market leaders, are disrupted? So they prepare for future markets by exploring new ventures.

Incubator 420
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. We should had done this before assigning the teams to a particular business unit (or had the ability to create a new business unit, or spin the team out of the company).

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The Helsinki Spring

Steve Blank

I spent the month of September lecturing, and interacting with (literally) thousands of entrepreneurs in two emerging startup markets, Finland and Russia. Ironically one of the things that’s holding back the Finnish cluster is Tekes , the government organization for financing research, development and innovation in Finland.

Finland 329
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Get Out of the Building and test the Business Model. We made clear that this class wasn’t an incubator.

Lean 308