Remove Business Model Remove Customer Development Remove Sales Cycle Remove Search
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Technology in search of a market.

Lean 323
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Revenue Development

K9 Ventures

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. I tell these stories to lay the groundwork for what I am going to call Revenue Development. In fact, that wasn’t Google’s idea at all.

Revenue 72
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said. Fantastic post.

Customer 167
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How to Create a Compelling Unique Selling Proposition

ConversionXL

Conduct Jobs-to-Be-Done research (JTBD) to uncover what job your customer wants to get done with your offering. Take the search for a hat as an example. The customer isn’t necessarily looking for a hat, but for a way to block out the sun or keep their hair out of their face. Who your customers are.