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TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Market segments drive your businessmodel.
. ———– The National Institutes of Health recognizes that Life Science/Health Care commercialization has two components: the science/technology, and the businessmodel. The Lean Launchpad® for Life Sciences (the I-Corps @ NIH ) uses the Lean Startup Model to discover and validate the businessmodel.
I was driving home from the BIO conference in SanDiego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. Filed under: CustomerDevelopment , Technology.
Fourth , would the same Lean Startup methodology (businessmodel design, customerdevelopment and agile engineering) used in the Lean LaunchPad and NSF I-Corps class work here? Result: Hell yes. Fifth , would other schools be interested in offering this class? 15 more schools are in the pipeline.
Fourth , would the same Lean Startup methodology (businessmodel design, customerdevelopment and agile engineering) used in the Lean LaunchPad and NSF I-Corps class work here? Result: Hell yes. Fifth , would other schools be interested in offering this class? 15 more schools are in the pipeline.
Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? The driving force helps shape technology choices, importance of design, market segment, and businessmodel as well as company culture, growth plan and exit strategy.
– Cornell University; University of Illinois, Urbana-Champaign; the Pittsburgh Supercomputing Center at Carnegie Mellon University; and the SanDiego Supercomputer Center at the University of California at SanDiego. Cray called two years ago and bought it back for parts for an unnamed customer still running one.
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