Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development 287

Customer Development Developer Customer Silicon Valley 287

Steve Blank

APRIL 16, 2013

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. The Four Steps drew the distinction that “startups are not smaller versions of large companies.”

Technical Review 331

Technical Review Lean Venture Capital Customer Development 331

Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Yet while we had plenty of language and tools for execution, we had none for search. The result?

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3. Lessons Learned.

Lean 334

Lean Web Coder Business Model 334

Steve Blank

JUNE 3, 2010

They start with an innovation, search for a repeatable business model, build the infrastructure for a company, then grow by efficiently executing the model. outpace an existing company’s business model. You want to start executing the business model. Creative Destruction.

Search 251

Search Agile Customer Development Technical Review 251

Steve Blank

APRIL 16, 2013

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. The Four Steps drew the distinction that “startups are not smaller versions of large companies.”

Technical Review 223

Technical Review Lean Venture Capital Customer Development 223

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Technology in search of a market.

Lean 322

Lean Customer Development Sales Cycle Business Model 322

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Search Versus Execution.

Search 326

Search Business Model Customer Development Agile 326

Steve Blank

MARCH 29, 2012

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. I thought they might be worth enumerating here: A Startup Is a Temporary Organization Designed to Search. for A Repeatable and Scalable Business Model. Pair Customer Development with Agile Development.

Customer Development 331

Customer Development Developer Customer Cofounder 331

Steve Blank

FEBRUARY 13, 2024

In addition, they’ve created an entirely new $85+ billion subscription business model; the App Store, iTunes, Apple Care, Apple Pay, Apple Cash, Apple Arcade, Apple Music, Apple TV. It’s hard to remember, but the first version of these products launched with serious limitations that follow-on versions remedied.

Search 299

Search Marketing Forecast Burn Rate 299

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

Intellectual Property 290

Intellectual Property Lean IP Open Source 290

Steve Blank

SEPTEMBER 1, 2021

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. And they also recognize that simply exploiting their existing assets, capabilities, and business models is insufficient for long-term survival.

Incubator 419

Incubator Lean Agile Business Model 419

Steve Blank

MAY 17, 2010

At best I think business plan competitions are a waste of time. Business Plan Versus Business Models. Where did the idea that startups write business plans come from? A simple way to think about it is that in a startup no business plan survives first contact with customers. What did you build/do?

Business Plan 320

Business Plan Business Model Customer Development Deal Flow 320

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Get Out of the Building and test the Business Model. This post is part one. to get hard-earned information.

Lean 307

Lean Business Model Customer Development Guinea 307

Steve Blank

MAY 6, 2015

Luckily Alexander Osterwalder’s business model canvas presents a visual overview of the nine components of a business on one page. They are: value proposition, product/service the company offers (along with its benefits to customers). customer segments, such as users and payers or moms or teens. Testing Hypotheses.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

MARCH 4, 2010

One of the principles of Customer Development is to get out of the building and understand the smallest feature-set customers will pay for in the first release.). Soon you have a ten page feature list just to sell ten customers. Most customers will not want a product with a minimal feature set.

Customer Development 313

Customer Development Business Model Developer Search 313

Steve Blank

FEBRUARY 16, 2012

Alexander Osterwalder and I spent last week in Salt Lake City, Utah as judges at the 2 nd Annual International Business Model Competition , hosted by Professor Nathan Furr , and his team at the BYU Center for Entrepreneurship. Tools to help them manage the search for a repeatable and scalable business model.

Business Model 270

Business Model Customer Development Utah Business Plan 270

Steve Blank

JUNE 26, 2015

In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. However in practice most companies treated the Three Horizons like they are simply incremental execution of the same business model.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

JUNE 28, 2014

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching'

Customer 320

Customer Search Lean Business Model 320

Steve Blank

SEPTEMBER 5, 2023

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. Here’s how I learned why they were critical to successful customer development. Start with those around product/market fit – who are your customers and what features do they want?

Business Model 352

Business Model Product Development Early Stage Customer Development 352

Steve Blank

DECEMBER 10, 2014

Over 44 classes have embedded the business model canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors. We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of Customer Development and the Lean Startup.

Maryland 280

Maryland Lean DC Virginia 280

Steve Blank

MARCH 3, 2015

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Berkeley-wide. We’ve gone global as well.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

JULY 13, 2021

Founders of startups (and new ventures inside existing companies) are searching for product/market fit and a repeatable and scalable business model. Searching, unlike execution, is not a predictable pattern. Lean-driven (hypothesis testing/business model/customer development/agile engineering).

Lean 436

Lean Agile Business Model Business Plan 436

Steve Blank

MARCH 31, 2011

Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. Others dream things that never were and ask why not. George Bernard Shaw.

Agile 334

Agile Customer Development Early Stage Business Model 334

Steve Blank

JANUARY 28, 2013

Thus began our search for a program that would properly balance the focus on the present with the need to increase our options for the future. In 2006 we searched outside of Qualcomm for other similar entrepreneurship programs where participants also had to balance other obligations. Qualcomm Innovation Process.

Programming 301

Programming Design Lean Seed Money 301

Steve Blank

JANUARY 28, 2013

Thus began our search for a program that would properly balance the focus on the present with the need to increase our options for the future. In 2006 we searched outside of Qualcomm for other similar entrepreneurship programs where participants also had to balance other obligations. Qualcomm Innovation Process.

Programming 293

Programming Design Lean Seed Money 293

Steve Blank

MAY 7, 2019

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This can be a big bet!

Lean 334

Lean Marketing Agile Customer Development 334

Steve Blank

MARCH 2, 2011

Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. So why this post?

Silicon Valley 238

Silicon Valley Agile Customer Development Early Stage 238

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. Back in 2004, Jerry Engel the head of the Entreprenuership program at Haas Business School at U.C. A lot has happened since I first authored and taught the class. Four Steps.

Customer Development 244

Customer Development Lean Developer Customer 244

Steve Blank

DECEMBER 13, 2010

Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market. The syllabus for the Stanford course can be seen here.

Chile 241

Chile Silicon Valley Lean Agile 241

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

SEPTEMBER 23, 2010

The cause is often sales and marketing execs who’ve become too comfortable with an initial sales model and panic at the first sign of a Pivot. As a result they block new iterations of the business model that might take the company to the next level. So selling integrated circuits meant a search for a business model.

Silicon Valley 244

Silicon Valley Technical Review Spain Engineer 244

The Equity Kicker

MAY 7, 2015

Steve Blank gave us this now famous definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. We think the best next step is to find a point of emotional connection with customers. We have gone a step further. we re-join Blank).

Business Model 60

Business Model Search Due Diligence Early Stage 60

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) They had 16 interviews with target customers (Zynga, Yahoo, VMware, Walmart, Zeconder, etc.)

Customer 241

Customer Business Model Nebraska Cloud 241

Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# Reply Why Startups are Agile and Opportunistic -- Pivoting the Business Model , on April 14, 2010 at 6:32 am Said: [.]

Silicon Valley 309

Silicon Valley RSS Startup Agile 309

Steve Blank

JUNE 18, 2013

It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. So what would a search process for a business model look like? Teaching “Search versus Execution”. Teaching “Search versus Execution”.

Lean 295

Lean Agile Customer Development Business Model 295

Steve Blank

APRIL 14, 2013

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. business models. business models. The first is the lack of creativity.

China 328

China Silicon Valley Non-Compete Intellectual Property 328