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Over 44 classes have embedded the businessmodel canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors. We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of CustomerDevelopment and the Lean Startup.
National Science Foundation (NSF) I-Corps Node (a collaboration among the University of Maryland, Virginia Tech, George Washington, and Johns Hopkins). The participating companies learned a significant amount about their businessmodels, even in this very light-touch approach. The results of the pilot were excellent.
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