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Startup Metrics

TechEmpower

What does the business do? How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer?

Metrics 260
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. make sense in your case: Percentage of current customers who canceled in a given day/week/month. ” Percentage of new customers in a given month which end up canceling at any later date.

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Why I don’t like the LTV metric

A Smart Bear: Startups and Marketing for Geeks

This is the fifth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , The mistake of 1/c in LTV , and SSEBITDA: Steady-state profit metric. Documented in this great SaaS metrics overview by David Skok.)

Metrics 244
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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. He then brought her to board meetings so nobody could accuse him of not having a business model. My take on his argument is this: 1.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

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Is a Venture Studio Right for You?

Steve Blank

Venture Studios are an “idea factory” with their own employees searching for product/market fit and a repeatable and scalable business model. But these look for founders who have a technical or business model insight and a team. They do the most to de-risk the early stages of a startup. How Venture Studios Work.

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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. Few entrepreneurs find this scalable and repeatable business model because it’s not easy. Customer Development Lean LaunchPad Science and Industrial Policy Venture Capital'