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Bringing Values into Vision

The Entrepreneurial Mind

Many entrepreneurs talk about integrating their values into the vision for a new business. But some take it one step further and actually build a business model based on their values. is a Nashville-based startup that is integrating the founders' commitment to the environment and the community into the mission of their company.

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18 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I realized I had a passion for cleaning, for making my customers smile and seeing how rewarding it was to help those who needed it. I knew I could streamline my cleaning process where it benefited the customer and my team. Now, we can share our proven business model with people everywhere. Our focus has never changed.

San Diego 116
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Engage with Customers to Shape Business Model

The Entrepreneurial Mind

What these plans lack is information gained from dealing with actual customers. Entrepreneurs need to spend much less time at their computer imagining their new business and more time out engaging with real, live customers. Use real customers to test the assumptions of your business model.

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Business Model Demands Patience

The Entrepreneurial Mind

In the first, entrepreneurs learn about their customers and what they want. This can be thought of as a series of experiments with real customers. It eventually leads to a business model that can be used to build a sustainable venture. Continue to experiment with customers. Be patient.

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Beware The Consultant

infochachkie.com

There is an inherent conflict in a consultant’s business model and the needs of a startup. Tracking such revenue can be a challenge but is possible to approximate the revenue impact of PR activities via the use of unique URLs, customer surveys, etc. Yet, it does nothing to help you execute your business model.

Equity 40
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Avoid the Backward Start-up

The Entrepreneurial Mind

The problem is that many of these entrepreneurs have gotten the design of their business models backwards. Expenses just keep piling up as the entrepreneur tries to find a target market with customers who need the product. It may be something as simple as a market that has not been given good customer service.

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When Lightening Strikes

The Entrepreneurial Mind

For some businesses it is getting the one big customer. If the big break is what pushes your business forward to success. Or it can fundamentally change your business in ways you never planned for. One local coffee shop here it Nashville has had the opportunity to scale up in a big way through franchising.