18 Entrepreneurs Explain Why They Started Their Business
Hearpreneur
SEPTEMBER 17, 2017
Conceived in my Princeton dorm room, TerraCycle’s original business model of worm poop fertilizer was like a lightbulb going on in my head: we could take the school’s food waste, feed it to worms, get beautiful worm poop, and sell it. We began to realize that our goals had to be about more than just lifestyle design.
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