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Airbnb is a well-known example of the marketplace businessmodel. Understanding the problem you are solving for your customers is undoubtedly the biggest challenge you’ll face when you’re starting a business. But, ensuring that your product fits the needs of the market is only one part of starting a successful business.
If the answer comes back that sales would plummet as customers would leave for lower priced competitors, then the needed places where our offerings lack intrinsic and perceived value - because of operational inefficiencies and / or branding ineffectiveness - should become readily obvious. And then get to work to fix those places!
The evolution of business is all about the reduction of latency and disintermediation through technology, as in the elimination of human action. We went from calling businesses during business hours, or visiting a location, to extended and 24/7 call centers and then email and then the web.
If massively succesful, Isis might disintermediate the companies that manufacturer plastic payment cards and perhaps the companies that make mag stripe hardware (e.g. Also some of the mobile banking players are considering to build a parallel network that would disintermediate the card associations.
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