Remove Business Model Remove Email Remove Guinea Remove Metrics
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Every board meeting, the metrics of success change. And yet, their investors are frustrated.

Customer 167
article thumbnail

14 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business?

Hearpreneur

As a SaaS company, we have had pretty good success in acquiring new customers for our business using various techniques: organic traffic, paid ads, email marketing, etc. To solve this problem, we are working on new email marketing campaigns, Facebook retargeting, paid ads and other methods. Thanks to Will Hatton, Hotel Jules !