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We worked on the plan at San Jose airport last night, watching the behavior of customers for this exciting new product. Our secret sauce will be the label yes, it will be our company name and logo that will differentiate our product from Evian, Vasa, Fiji, San Pelegrino and those many other indistinct brands. with my $3.60
We worked on the plan at San Jose airport last night, watching the behavior of customers for this exciting new product. Our “secret sauce” will be the label – yes, it will be our company name and logo that will differentiate our product from Evian, Vasa, Fiji, San Pelegrino and those many other indistinct brands. with my $3.60
In fact, I based myself in Toronto for a couple months over the summer there and did a product launch while I was there. Because I have no employees, there’s a profit margin of about 70%, so it’s a really fantastic businessmodel and gives me the freedom to travel and come back from my travel with more money than I left with.
Basically its a Carbon Neutral, Naturally Alkaline Fiji meets Tom’s Shoes with a Red Bull approach to lifestyle branding ;). Our goal was to create a transformation within the bottled water, beverage, and greater CPG industry, moving away from singular profit and towards a triple bottom line model that emphasizes people and planet.
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