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Out of the Crisis #14: Robert Rhinehart on the Corona Initiative, accelerating basic research, and finding a cure faster

Startup Lessons Learned

That's why the Corona Initiative is a Public Benefit Corporation--a for-profit company dedicated to the public good that aims to fund its research with its revenues. You're selling a consumable product, which is a great business model. Before venture, equity financing was seen as a pretty unfriendly business.