Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. ” The Neuromarketing Science and Business Association has published a code of ethics to act as guardrails for those values. Bernays believed that people could be influenced via crowd psychology and psychoanalysis.
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